Printing trends for 2024 promise new opportunities

Tuesday, December 5, 2023
Printing trends for 2024 promise new opportunities

As the new year approaches, it’s essential to look at the state of the printing industry and explore the trends that shape its future. As we look ahead to 2024, several trends are emerging that may provide you and your customers with opportunities for growth and development:

  1. Augmented Reality (AR) Integration: Printed materials will increasingly incorporate AR technology to create user-interactive experiences. Examples include museum and event signage, POP, packaging, and displays with QR codes that play videos or presentations that provide the reader with additional information.
  2. Sustainable Printing: This trend is already a cornerstone of the print industry, but now environmentally conscious printing solutions, including the use of recycled materials and eco-friendly inks, will become standard. HP has introduced HP Recycled* Removable Adhesive Fabric, HP Recycled* Removable Adhesive Fabric (Latex/solvent) and HP Recycled* Satin Canvas (Latex/solvent) to provide you and your customers with recycled media options.
  3. New Substrates: The printing industry is seeing the adoption of innovative substrates such as fabric, plastic, board, and metal, opening up new and creative markets for printers.
  4. Artificial Intelligence (AI): AI algorithms can analyze print data, identify errors in the print process, and correct them quickly, resulting in better quality printing, reduced waste, and increased overall efficiency. The use of AI in printing has only just begun – predictive algorithms and advanced analytics will revolutionize the industry.
  5. Special effects and personalization: Special effects and finishing techniques are gaining popularity along with personalized printing. Variable data printing allows for personalizing decals, signs, promotional material, and more. Watch the VIDEO to learn more about printing with variable data.

We will continue to develop printing materials that fit your customers’ needs and help you profit from these new trends.

We look forward to an exciting 2024, and together, we will find new solutions, explore new markets, and create a profitable new year.

Visit, contact us for questions, or to order, call 888-893-4668 or email

* For additional product information, including technical specifications, visit