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Pop-up shops - new opportunities popping up for retail signage

Pop-up shops - new opportunities popping up for retail signage

Once thought to be a venue for cash-strapped start-ups and starving artists, “pop-up shops” are becoming an accepted retail phenomenon. Pop-ups are an effective means of generating buzz, building brand awareness, testing new products and driving excitement and sales for established retailers and entrepreneurs alike. There is an enormous opportunity for print in this new retail scene!

The trend to open temporary retail spaces in carts, abandoned storefronts, bars, and sidewalks, and has now spread worldwide and is an estimated $50-billion industry. Gap transformed a school bus with a 60’s-themed clothing line using the bus as a traveling store, and Kanye West opened his Life of Pablo merch pop-ups around the world making an astounding $1 million in two days.

Pop-ups require novel ways to transform temporary spaces into attention-getting retail stores creating a huge, ever-changing need for indoor and outdoor retail signage. HP offers a multitude of print media to create retail applications for aqueous ink technologies to help print service providers meet the challenges of this new retail customer.

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