Summer is here, and along with it: art festivals, barbecues, picnics, sports events, summer camps, concerts, and more that will need outdoor advertisement. Demand for banner applications is as hot as the summer sun. Don’t miss the opportunity to grow your banner and sign material sales during these summer months.
Here are 5 tips to share with your customers to increase banner print sales.
- Display a sign with standard banner sizes and prices
Display an online and in-store notice of available standard sizes with a corresponding price list to eliminate any confusion with per-square-foot calculations and show customers the cost-effectiveness of advertising with banners. Offer custom sizes with a small upcharge. - Invest in an inexpensive grommet kit or press for vinyl banners
Customers need to be able to purchase and install easily, so including grommets or power tabs is key. - Increase banner sales through existing customers
Offer summer incentives and educate customers about these higher-margin products and create loyal customers throughout the year. - Target a specific industry
Offer special promotions to a specific industry, once you capture that market, you can promote case studies and branch into other markets. - Visit our SUPPORT HUB for great marketing assets
Check out our suite of banner products with the performance and uncompromising image quality your customers demand—now at unbeatable prices:
- HP 15-oz Prime Double-sided Blockout Banner (Latex/SUV ink technology)
- HP 18-oz Prime Double-sided Pole Banner (Latex/SUV ink technology)
- HP Everyday Matte Polypropylene, 3-in Core (Latex/SUV ink technology)
- HP Opaque Scrim (Aqueous ink technology)
- HP Opaque Scrim (Aqueous ink technology)
Pair them with the HP Adhesive Vinyl Line for all your sign and banner needs.
To order, contact your HP Large Format Media Specialist at 888-893-4668, HPLFMedia.com, or email info@globalbmg.com.
Sustainability is increasingly important in your customers' purchasing decisions. Adding green marketing to your business strategy will secure your market share among the growing number of environmentally concerned print consumers and contribute to our collective goal of protecting the environment. But that doesn’t mean you have to pay more for doing the right thing!
HP Everyday Matte Polypropylene is an economical, PVC-free alternative to vinyl banners, and it’s recyclable!*
This 120 g/m² matte polypropylene provides excellent versatility and value across indoor and outdoor applications. Compatible with HP dye-and pigment-based inks and available in a version for Latex printers, its wide color gamut ensures photographic imaging quality for all kinds of banners, and it’s a cost-effective alternative for posters and frontlit applications.
- Sustainable
- Durable
- Economical
Compare HP Everyday Matte Polypropylene to similar products on the market; you’ll find it a lower-cost option.
To order, contact your HP Large Format Media Specialist at 888-893-4668, HPLFMedia.com, or email info@globalbmg.com.
* HP Large Format Media take-back program availability varies. Recycling programs may not exist in your area. See hp.com/recycle for details.
The Space Needle is undoubtedly one of Seattle's most iconic landmarks. Built for the 1962 World's Fair, its 605-foot-tall, futuristic observation tower resembles a flying saucer on a stick. The tower's round observation deck offers spectacular views of the city and surrounding mountain ranges. Built in a remarkable 400 days, it receives more than a million visitors annually and is the most popular tourist attraction in the Northwest.
For all the landmark's signage needs, Marketing Director Randy Cote turned to HP Media.
For directional/health compliance signage, check-in signage, window graphics, and special events, the marketing department prints in-house, choosing HP Removable Adhesive Fabric.
"HP Removable Adhesive Fabric works great on glass and is easy to put up and peel off cleanly," notes Cote. "And we can change out event information quickly and easily, and of course this is important for all the new compliance rules. The Space Needle was the first tourist attraction to open in Seattle after the pandemic. The information for Covid restrictions changed constantly; using the HP Removable Adhesive Fabric made everything so much easier to change."
The marketing team also uses HP Premium Vivid Color Backlit Film for outdoor box light signage and HP Universal Instant-dry Satin Photo Paper for large, framed signs and hanging art.
Cote sees a big shift towards environmentally conscious products — HP Removable Adhesive Fabric's REACH compliance certification was a factor in his choice.
For questions or to order, contact us at 888-893-4668, HPLFMedia.com, or email info@globalbmg.com.
Google has been helping businesses stay ahead of trends for years. We took a deep dive into Google Analytics to find our most popular, in-demand products. The data provided interesting insights into current market behavior, including what printers are focusing on in 2022.
TOP SEARCHED FOR HP LARGE FORMAT MEDIA:
1. HP Everyday Satin Photo Paper
2. HP Satin Wrapping Paper
3. HP Super Heavyweight Plus Matte Paper
4. HP PVC-free Wall Paper
5. HP Everyday Adhesive Matte Polypropylene
6. HP Universal Bond Paper
RANKING OF INDUSTRY KEYWORDS:
1. HP media locator
2. photo paper
3. HP vinyl
4. HP wallpaper
5. inkjet canvas paper
Make sure you’re offering the right products to the right people at the right time.
Do you have these top trending products in your portfolio? Your HP Large Format Media Specialist would be happy to review and discuss your offerings.
Contact us at 888-893-4668, HPLFMedia.com, or info@HPLFMedia.com.
Global Recycling Day (March 18) is an initiative to help celebrate the importance recycling plays in preserving our precious resources and raising awareness about how our environment is harmed due to plastic. One truckload of plastic is dumped into our oceans every minute.* Looking for a way to recycle this material and help our planet, HP Large Format Media created HP Recycled Satin Canvas—made with recycled water bottles and coating materials.
- Compatible with Latex and Solvent printers
- A durable canvas that resists edge cracking
- No topcoat needed
- REACH compliant
Print Service Providers increasingly view printing on sustainable media as a way to differentiate themselves and increase profit and revenue. Growth rates for green business products and services are rising, and print businesses are looking for responsible suppliers.
Be a part of the solution and offer your customers this environmentally assured product and our other sustainable media. Visit our Eco Solutions page for more green products.
For questions or assistance, contact your HP Large Format Printing Materials Specialist at888-893-4668, visit HPLFMedia.com or email info@HPLFMedia.com.
Do you have the time, resources, and expertise to produce professional videos, write email campaigns, create beautiful graphics, brochures, and flyers? We didn’t think so.
Take advantage of our valuable marketing resources. We can help you grow your business with effective content targeted to the interests and needs of our industry.
Don’t know how to access these tools? Watch this VIDEO.
Check out our library of marketing assets on the HP Support Hub. We’ll even customize these assets for you with your company contact information and logo. Help your customers grow—share these instructional and product information tools.
Best of all, these assets are available completely FREE! Your success is our success!
For questions or assistance, contact your HP Large Format Printing Materials Specialist at 888-893-4668 or email info@HPLFMedia.com.
The Northern Ostrobothnia Museum is a cultural history museum in Oulu, Finland that resembles a medieval castle. Its walls tell many stories of the culture and history of the region. These stories are enhanced by the use of printed wall graphics, exhibits, and displays.
Paavo Hiltunen, Museum Curator, uses large format printing to inspire and educate visitors. He uses an HP Latex 365 to print everything from A5 sheets of artwork to wall murals. Recently, he printed 10 ft. tall images of the painter Vilho Lamme on HP PVC-free Wall Paper and HP Removable Adhesive Fabric.
"We chose HP PVC-free Wall Paper because of its ease-of-use and low price. We also used HP Removable Adhesive Fabric for the first time. Previously, the artwork was printed on vinyl and laminated. I had my doubts that the HP Removable Adhesive Fabric would stay on painted walls, but to my surprise, the graphics adhered perfectly, and the edges did not peel up," says Paavo. "When it was time to remove the graphics, they came up cleanly."
"We are switching to HP media from now on due to printer compatibility and the low price. We have found that an HP printer with HP inks and HP printing materials guarantees success."
Museum graphics can be a profitable niche for PSPs and a good source of repeat business with changing exhibitions. Museums are economic engines and are estimated to contribute $50 billion to the U.S. economy alone every year. *
HP has a wide range of media to fill all museum print needs. Visit us at HPLFMedia.com.
To learn more, contact your HP Large Format Media Specialist at 888-893-4668 or info@HPLFMedia.com.
* https://www.aam-us.org/programs/about-museums/museum-facts-data/
The new HP PageWide XL Pro printers give PSPs the ability to diversify their existing capabilities, meet tighter deadlines, respond faster to market opportunities, and grow their business. Users can print mixed outputs of CAD drawings, GIS maps, and double-sided posters two to three times faster while saving on ink and environmental costs with HP Eco-carton ink cartridges.
HP PageWide XL Pro 10000 boosts productivity with fast printing speeds of about 1,000 B1-size posters per hour! *
Offer your customers the media designed specifically for both CAD and poster/banner applications that have been tested extensively and are fully profiled to work seamlessly on these new printers.
- HP Gloss Poster Paper, 3-in Core – produce sturdy, tear-resistant posters with a glossy finish
- HP Production Satin Poster Paper, 3-in Core – produce high-quality POS posters and GIS maps
- HP Production Matte Poster Paper, 3-in Core – see precise lines and sharp detail with a fast dry-time for easy handling
- HP Satin Wrapping Paper, 3-in Core – create custom gift wrap in addition to point-of-sale displays and posters
Not only fast and economical, but prints are recyclable* and FSC®-certified*—meeting environmental objectives and providing the complete sustainable package. Help your customers say yes to more print jobs.
Check out our full portfolio of media products made for HP PageWide XL printers, including banners, bond, adhesive vinyl, and more. For samples, or to learn more, contact your HP Large Format Media Specialist at 888-893-4668 or info@HPLFMedia.com.
Check out the video HERE.
* https://www.piworld.com/article/hp-introduces-innovative-new-hp-designjet-hp-pagewide-xl-devices/
One enduring legacy of the pandemic is that more retail sales have moved online permanently, causing the closing of an estimated 80,000 stores by 2026.* This has impacted the retail signage and printing market, but as they say: 'When one door closes, another one opens' — digital décor for residential and commercial space is one of the fastest-growing markets for Print Service Providers.
HP offers a wide variety of products for décor applications—find them on our HP Décor Solutions web page.
We also have tools you can share with your customers to help grow décor business:
- HP Wallart Suite – a cloud-based design software program available FREE to owners of HP Latex Printers. It can be integrated into a PSP's website so that customers can take measurements, design layouts, and create a print-ready pdf for murals, gallery wraps, and more. Find it on the Knowledge Center at https://lkc.hp.com/.
- HP Décor Brochure – download and share this informative brochure that explores HP's digital décor solutions.
- Request a Swatchbookto give your customers a true look and feel of these quality products.
- Videos – search our library of video assets for how-to and product videos that can inform and educate your customers.
- Datasheets – are available with technical specifications, applications, and product descriptions.
We have more customizable online marketing resources on our Support Hub.
For more information or to order, call us at 888-893-4668 or email info@HPLFMedia.com.
2021 has come to a close, and we took a bird's-eye view of last year's data to analyze for future print market needs. We found that many of our most popular products are long-term bestsellers that can grow your repeat customer base while boosting revenue. Check out the products your competitors are selling.
Here are the most popular HP Media products based on last year's sales:
- HP Bright White Inkjet Bond Paper
- HP Universal Heavyweight Coated Paper
- HP Super Heavyweight Plus Matte
- HP Universal Coated Paper
- HP Everyday Instant-dry Satin Photo Paper
- HP Removable Adhesive Fabric
Offer these tried-and-true favorites every print shop needs.
Visit our HP Support Hub for marketing assets you can use in your campaigns or call us, and we can help you customize emails and videos with your company information.
Visit HPLFMedia.com, contact us at 888-893-4668, or email info@HPLFMedia.com.