Blog

Tuesday, November 15, 2022
Free marketing assets: HP Recycled Removable Adhesive Fabric

With the introduction of our new HP Recycled* Removable Adhesive Fabric made with recycled water bottles* and coating materials, we want to offer you the following customizable marketing assets. These tools can help you promote this new material to the growing market of eco-conscious customers and do your part to help reduce plastic pollution while providing a new profitable revenue stream. Add this innovative product to your portfolio and webstore.

 

Download the Marketing Toolkit CLICK HERE. Or find individual assets and video files HERE.

 

Take advantage of these tools:

  • Email copy and image
  • Video you can brand with your company's contact information
  • Website banner image 
  • Product description and specifications to create a product webpage
  • Technical datasheet
  • Tips N' Tricks Guide

HP Recycled* Removable Adhesive Fabric is a remarkable, repositionable adhesive fabric that can be mounted to indoor and outdoor surfaces without leaving a residue. It's the perfect solution for numerous applications and is offered at a comparable price to traditional non-post-consumer recycled products!

 

We can help you personalize these marketing tools. Contact your HP Large Format Printing Materials Representative at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com.

* For additional product information, including technical specifications, visit HPLFMedia.com.

Monday, November 7, 2022
Wildlife photographer documents Croatia's unspoiled wilderness to preserve & protect

Croatia, known as the land of "1,000 islands", is a beautiful country the size of West Virginia with a rugged coastline, historic walled cities, and rich history. There is also an unspoiled natural side of Croatia, from rocky canyons to alpine mountains, pine-studded islands, and dense forests that contain some of Europe's most pristine natural habitats. Here you will find species such as the Ural owl, Golden eagle, elusive Brown bear, Wolf, and Lynx.

Wildlife photographer Wim van Passel was invited to produce a photo documentary to bring attention to the beauty and vulnerability of these unspoiled areas. Van Passel has been a successful commercial photographer for over 35 years and works with the Worldwide Fund (WWF), the world's leading conservation organization, donating over 10,000 images from over 65 trips to endangered wilderness areas worldwide.

Van Passel prints on HP Premium Instant-dry Gloss Photo Paper, which dries instantly, produces exceptional image quality on long-lasting prints that meet environmental objectives with an FSC®-certification. 

"HP Premium Instant-dry Gloss Photo Paper gives me the best quality results for exhibition," says van Passel, "After all these years of printing photographs for over 125 shows, I am confident of the quality of the print." 

Van Passel is currently seeking support for his next quest to conserve our natural environment with a trip to "The Other Side of Antarctica." You can help this noble artist by purchasing his stunning photographs and books through his "Timeless Moments" project or with your company sponsorship: http://www.tijdlozemomenten.nl.

Offer the professional's choice: HP Premium Instant-dry Gloss Photo Paper and learn about our other HP Photo papers. HP continues its sustainable efforts, and together with selfless artists like Wim van Passel and our partners, we can make a difference. Check out HPLFMedia.com, where you can search for products developed to reduce the impact on the environment by portfolio or certification.  

To learn more, or to order, contact your HP Large Format Media Specialist at 888-893-4668, online at HPLFMedia.com, or email info@HPLFMedia.com.

Sunday, October 30, 2022
Just 8 Fridays 'till Christmas—stock up now on HP Media

It's beginning to look a lot like … that's right, time to stock up on HP Media for the holiday demand!

The holidays come but once a year, and the time is upon us when retailers and businesses gear up for high demand. With shipping delays and shortages still happening, we encourage you to stock up now on print media for the holidays.

Your customers need media for holiday event signage and promotions, customized photo gifts, personalized gift wrap, window and wall graphics, and more.

Offer HP Large Format Print Media products:

Stock up now in preparation for the holiday demand.

For more information or to order, call us at 888-893-4668, visit us at HPLFMedia.com, or email info@HPLFMedia.com.

1 Product consists of PET fabric and coatings. 62% by weight of the product consists of recycled content. Base material fabric is made from 100% recycled resin.

2 Product consists of PET fabric and coatings. With liner attached, 72% by weight of the product consists of recycled content.

Tuesday, October 25, 2022
HP Artist Matte Canvas just got better ... and so did your print quality

Print providers, artists, and photographers put their heart and soul into their work and are looking for the best quality canvas to reflect this dedication to excellence. With that in mind, HP Artist Matte Canvas has been improved and is now a true artist’s canvas — an essential material for every studio.

HP Artist Matte Canvas has no OBAs (no optical brighteners),* so it will not yellow over time and is a heavier 2-over-1 weave. This improved natural white canvas is now compatible with the most popular topcoats in the market — an important feature for fine art reproduction.

HP Artist Matte Canvas will allow the most discerning artist or commercial printer to get more consistent, high-quality reproductions that can be stretched and mounted with ease at the same affordable price.

We invite you and your customers to try this enhanced canvas. Contact us to learn more at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com.

* No optical brighteners were apparent under Black Light Visual test performed by Brand Management Group Testing Lab, October 2022

Sunday, September 25, 2022
Class is back in session! Stock up on HP Media for Schools

Recent research has shown that printed educational materials generate significantly better learning outcomes.* Schools and universities are increasing their use of print in their curriculums, providing a huge opportunity for print providers. From instructional materials to administrative, fundraising, décor, and promotional activities, digital printing provides irreplaceable tools for learning.

Stock up on the HP media your educational customers need all year long.

The HP Large Format Print Media portfolio, offers a wide range of popular, cost-effective printing solutions that fit the needs and budgets of the education market.

  • Technical & Graphics — posters, instructional papers, booklets, forms for teaching and administrative needs.
  • Sign & Display — indoor and outdoor materials for signs and sports and event banners and displays.
  • PageWide — instructional materials needed in large quantities.
  • Décor — wallcovering and fabrics that comply with the strict health and safety requirements of the federal government while creating beautiful, exciting learning environments.

To learn more about this market opportunity, or to order, contact your HP Large Format Media Specialist at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com

*Grace, Alison. "New Research Identifies Benefits of Print." Intergraf.eu, 26 September 2019, https://www.intergraf.eu/communications/latest-news/item/210-new-research-identifies-benefits-of-print.

Sunday, September 11, 2022
5 High Margin Print Jobs that Grow Business

The high-quality imaging of digital printing is leveling the playing field for printers. Many basic large-format print jobs such as posters and banners are becoming commoditized, reducing profit margins. Specialty print applications still require a level of quality control and expertise and offer higher margins. Help your customers stand out and offer innovative, skilled, high-value solutions to grow their business and yours.

  1. Contour-cut Window Displays – a higher margin print job, especially with white ink on transparent vinyl. (HP Gloss Polymeric Overlaminate & HP Matte Polymeric Overlaminate)
  2. Fleet Graphics – partner with a vehicle wrapper and offer the full solution. (HP Optimal Gloss Air GRP)
  3. Wallcovering Panels for Retail – a high-demand application that is often outsourced.
    (HP Everyday Adhesive Matte Polypropylene, 3-in Core)
  4. Floor Graphics – one of the year’s most in-demand applications for health signage, retail, and public spaces. (HP Removable Adhesive Fabric and now our NEW HP Recycled1 Removable Adhesive Fabric are both slip-resistant and safe for floors.)
  5. Stretched Canvas – providing a finished product ready to hang gives customers added value. (HP Everyday Satin Canvas)

Print Service Providers need to base their business on skill and quality to stand out from the competition, charge more, and realize more profit.

Contact us to learn more about these market opportunities at 888-893-4668 or email info@HPLFMedia.com. Visit us at HPLFMedia.com. We’re here to help.

1 Product consists of PET fabric and coatings. With liner attached, 72% by weight of the product consists of recycled content.

Tuesday, August 23, 2022
Introducing HP Recycled1 Removable Adhesive Fabric

Our popular and versatile HP Removable Adhesive Fabric now comes in a version made with recycled water bottles2 and coating materials! Specifically, 100% of total PET resin in this product is made from recycled water bottles,2 helping to reduce plastic pollution.

Introducing HP Recycled1 Removable Adhesive Fabric — with the same remarkable, repositionable adhesive that can be mounted to indoor or outdoor surfaces without leaving a residue, but now available to the growing market of eco-conscious print consumers.

HP Recycled1 Removable Adhesive Fabric is:

  • Slip resistant3 for floor graphics4 and REACH compliant5
  • Compatible with HP large-format water-based ink technologies
  • Comes on a 3-in core with a 2-in adapter
  • Can be contour cut and applied without stretching
  • AND it’s offered at a comparable price to traditional non-post-consumer recycled products! 6

We can make a difference through our everyday choices. HP Recycled1 Removable Adhesive Fabric is the right choice for a multitude of applications.

To learn more about this unique product, or to order, contact your HP Large Format Printing Materials Specialist at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com.

1 Product consists of PET fabric and coatings. With liner attached, 72% by weight of the product consists of recycled content.
2 100% of total PET resin in the product made from recycled water bottles. The coating does not contain recycled materials. Compliant with Global Recycled Standard (GRS) Version 4.0.
3 Slip resistance for dry environments based on testing by Sotter Engineering Corporation, February 2022, in compliance according to ANSI A137.1/A326.3 and AS HB198:2014 (AS/NZS 4586).
4 Recommended on indoor smooth, non-porous, sealed flat and dry surfaces for up 3 months. Slip resistance for dry environments based on testing by Sotter Engineering Corporation, February 2022, in compliance according to ANSI A137.1/A326.3 and AS HB198:2014 (AS/NZS 4586).
5 As of the date of this document, August 2022, this product does not contain any of the chemicals on the EU’s Candidate List for Authorization (otherwise known as Substances of Very High Concern) in concentrations exceeding 0.1%. To determine the status of SVHC in HP products, see the HP REACH Article 33 Declaration published at HP Printing Products and Consumable Supplies.
6 Based on BMG analysis, August 2022. Compared to traditional non-post-consumer recycled products from different manufacturers representing the majority market share of the Large Format Printing Material Suppliers in the US and Canada according to published online pricing.

Tuesday, July 26, 2022
Acclaimed artist, Javier Mariscal, trusts HP Media to print his iconic images

An artist's life is no easy path, and most accept the likelihood that a lifetime of work may never achieve recognition. That's what makes the career of Javier Mariscal so remarkable. This Spanish artist has found success in a myriad of genres, including furniture design, painting, interior design, film, and sculpture; he's published books, a cartoon series, a skateboard collection, and even designed children's shoes for the company Camper.

CobiHis quirky comic character, Cobi, the loveable sheepdog, was chosen for the 1992 Olympic Games Mascot and recognized as the most profitable mascot in the history of the modern games. He has designed several covers for the New Yorker, created the giant lobster sculpture next to Barcelona's port, and his animated movie Chico and Rita was nominated for an Academy Award.

Since the beginning days of digital art, Mariscal has been involved with fine art printing.

"I lived digital printing technology, and I saw how it developed," says Mariscal, who prints on an HP DesignJet Z3200ps Printer. Mariscal trusts HP Matte Litho-realistic Paper, 3-in Core, to print his fine art posters.

"The quality of the fine art printing is like a dream come true," he says. "We have tested many papers and decided on HP Matte Litho-realistic Paper. With this paper, I can be assured of the quality."

Mariscal is creating an original drawing to celebrate 150 years of the Port of Santander in Spain to be printed 60-feet-long. "I have peace of mind that when the graphic is printed, it will be spectacular," he says. Mariscal prints on HP Matte Litho-realistic Paper for his online print sales, too. Its environmental certifications are a critical factor in his choice.

Visit his online shop at mariscalstore.com to see his charming, humorous designs that contrast with their underlying social commentary. Offer your customers the quality they can trust: HP Fine Art Printing Materials.

For more information on HP Matte Litho-realistic Paper and other HP Large Format Media, or to order, call us at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.

Tuesday, June 21, 2022
4 Tips to Increase Online Print Sales

Increasing online sales should be a top goal for print providers and resellers alike, but it’s a little like shooting a hole in one – it looks easier than it is. According to a study by Forrester, 71% of consumers begin their buyer’s journey with the search bar, so it’s important to build an online store in a way that matches search engine standards.*

Here are 4 simple tips for novice web developers:

1.  Optimize product listings

Product listings are the most important pieces of content on your web page. It's where users learn about your product and decide to buy. Use product descriptions that double as keywords for search engine ranking but don't overstuff your page, as this is a frowned-upon practice known as keyword stuffing. Write unique product descriptions for each product as search engines hate duplicate content.

 

2.  Create SEO with relevant, interesting content

Another way to include keywords on your site is longer content format such as landing pages, blogs, and case studies. Include articles that cover helpful industry and technical information so Google will find answers to user questions on your page. If you include photos or images, rename them with relevant keywords in the file name so the image will also rank.

 

3.  Promote your site

Invest in Google ads to send interested customers to your site. Although social media doesn’t help with search engine ranking, it can still help to drive traffic and create an online community where you can interact with your customers and build loyalty.

 

4.  Use web analytics and search console

Get insights on how your users interact with your website with the free Google Analytics tool, including which page generates the most signups, link clicks, customer demographics, and more. Google Search Console can help monitor the keywords your pages are ranking for and alert you for technical errors on your page.

 

Our recent Google Analytics report revealed our top-searched products:

  1. HP Everyday Satin Photo Paper
  2. HP Prime Gloss Air GP
  3. HP Production Satin Poster Paper
  4. HP Optimal Gloss Air GRP
  5. HP Super Heavyweight Plus Matte Paper

    Our top industry keywords:
    1. Photo paper
    2. HP vinyl
    3. HP wallpaper
    4. Printable canvas paper
     

Need help getting HP Large Format Media products added to your website? Visit our Support Hub for product descriptions, blog articles, videos, and other marketing assets to share. Or contact us for assistance at 888-893-4668HPLFMedia.com, or email info@globalbmg.com.

* Source: "Why Search + Social = Success For Brands" Forrester Research, Inc., April 2016

Tuesday, May 31, 2022
Summer Banner Solutions:  5 Sun-sational ideas to grow sales!

Summer is here, and along with it: art festivals, barbecues, picnics, sports events, summer camps, concerts, and more that will need outdoor advertisement. Demand for banner applications is as hot as the summer sun. Don’t miss the opportunity to grow your banner and sign material sales during these summer months.

 

Here are 5 tips to share with your customers to increase banner print sales.

  1. Display a sign with standard banner sizes and prices
    Display an online and in-store notice of available standard sizes with a corresponding price list to eliminate any confusion with per-square-foot calculations and show customers the cost-effectiveness of advertising with banners. Offer custom sizes with a small upcharge.
  2. Invest in an inexpensive grommet kit or press for vinyl banners
    Customers need to be able to purchase and install easily, so including grommets or power tabs is key.
  3. Increase banner sales through existing customers
    Offer summer incentives and educate customers about these higher-margin products and create loyal customers throughout the year.
  4. Target a specific industry
    Offer special promotions to a specific industry, once you capture that market, you can promote case studies and branch into other markets.
  5. Visit our SUPPORT HUB for great marketing assets

Check out our suite of banner products with the performance and uncompromising image quality your customers demand—now at unbeatable prices:

Pair them with the HP Adhesive Vinyl Line for all your sign and banner needs.

To order, contact your HP Large Format Media Specialist at 888-893-4668HPLFMedia.com, or email info@globalbmg.com.