Blog

Monday, January 2, 2023
2023: 6 Must-Know Printing Trends & Opportunities

After a challenging 2022, analysts predict the print market is poised to experience remarkable growth in 2023, with digital printing growing at an average of 10% annually. Approximately 25,000 companies in America are specialists in commercial printing, generating $900 billion a year, * proving that the print industry holds many opportunities. 

INCREASE IN HIGH-MARGIN JOBS

Publication work has declined, but signage, graphics, and display jobs, often with special effects and finishes, will experience growth. This year, HP introduced a line of affordable vinyl products with its HP Prime Vinyl portfolio and the innovative new HP Removable Adhesive Fabric, the one product for many sign and display applications.

DIVERSIFICATION

PSPs are widening the variety of products and services they offer, such as design and digital marketing services.

PERSONALIZATION

Variable data printing provides the ability to personalize decals, signs, promotional material, and more. Watch and share this video to learn more about printing with variable data. 

GREEN GROWTH

Consumers increasingly prefer to do business with environmentally aware brands. HP introduced HP Recycled* Removable Adhesive Fabric and HP Recycled* Satin Canvas to provide sustainable media options.

WEB-TO-PRINT PORTALS

Online ordering is now the norm. More PSPs are offering print products via online storefronts, allowing them to pursue business beyond their local geographic area, and print-on-demand provides new services and profitability. 

DIRECT MAIL

Creative printed advertising cuts through the crowded online marketplace and works in conjunction with digital efforts. 

HP will continue to develop printing materials that fit your customers’ needs and help you profit from these trends.

We look forward to an exciting 2023, and together we will work to solve problems, navigate these changing times, and create a profitable new year.

Visit HPLFMedia.com, contact us for questions, or to order, call 888-893-4668 or email info@HPLFMedia.com.

* https://linchpinseo.com/trends-commercial-printing-industry-outlook/#top-10-trends-in-commercial-printing-for-2023

* For additional product information, including technical specifications, visit HPLFMedia.com

Sunday, December 18, 2022
Happy Holidays from BMG!

We hope you have a wonderful holiday season!

Brand Management Group’s office and warehouses will be closed on the following dates:

  • Monday, December 26 
  • Monday, January 2
  • Closing early Friday, December 23 & 30 at 4:30 PM

If you need to place orders for HP, Marabu, JM, and KODAK products, BMG sales representatives are here to help, so please call us at 888-893-4668 before 4:30 PM Friday, December 23 Friday, December 30. Visit us atGlobalBMG.com

 

We are grateful for our partnership and look forward to a prosperous 2023! Wishing you the best this holiday season! 

 

Your friends at Brand Management Group

Monday, December 12, 2022
2022 Year in Review: New Product Round Up

Like so many industries, the printing business is in a time of transition. Developing technologies and changing business environments can bring challenges but also opportunities.

HP is turning great ideas into great products that respond to the changing market needs of the printing industry.

This year, HP introduced the following unique, state-of-the-art products:

  • HP Recycled* Removable Adhesive Fabricthis REACH-compliant, repositionable adhesive fabric is made with recycled water bottles* and coating materials. 
  • HP Prime Line of Adhesive Vinyl, Banner & Printable Laminates– is now available for resale to our channel partners. This high-volume, economically priced media will help drive traffic to your website and capture additional high-margin market share.
  • HP Artist Matte Canvas- this improved natural white canvas has no OBAs (optical brighteners), * so it will not yellow over time and is a heavier 2-over-1 weave. It is now compatible with the most popular topcoats in the market — an important feature for fine art reproduction.

Are you offering your customers the latest, cutting-edge printing materials from HP? Order today!

Need assistance marketing these products? We can help. Contact your HP Large Format Media Specialist at 888-893-4668, HPLFMedia.com, or email info@HPLFMedia.com.

We look forward to a great 2023 and a continued successful partnership.

* For additional product information, including technical specifications, visit HPLFMedia.com

Thursday, November 17, 2022
BMG closed for Thanksgiving: Thurs, Nov. 24 & Friday, Nov. 25

In honor of Thanksgiving, the BMG office and warehouses will be closed:

  • Thursday, Nov. 24, & Friday, Nov. 25, reopening Monday, Nov. 28.

If you need to place orders for HP, Vescom, Marabu, JM Wallcovering, and KODAK products this week, BMG sales representatives are here to help, so please call us by the end of the day Wednesday, Nov. 24.

We hope you have a fun and safe holiday. Happy Thanksgiving!

To order, call us at 888-893-4668 or visit us at: globalBMG.com.

Tuesday, November 15, 2022
Free marketing assets: HP Recycled Removable Adhesive Fabric

With the introduction of our new HP Recycled* Removable Adhesive Fabric made with recycled water bottles* and coating materials, we want to offer you the following customizable marketing assets. These tools can help you promote this new material to the growing market of eco-conscious customers and do your part to help reduce plastic pollution while providing a new profitable revenue stream. Add this innovative product to your portfolio and webstore.

 

Download the Marketing Toolkit CLICK HERE. Or find individual assets and video files HERE.

 

Take advantage of these tools:

  • Email copy and image
  • Video you can brand with your company's contact information
  • Website banner image 
  • Product description and specifications to create a product webpage
  • Technical datasheet
  • Tips N' Tricks Guide

HP Recycled* Removable Adhesive Fabric is a remarkable, repositionable adhesive fabric that can be mounted to indoor and outdoor surfaces without leaving a residue. It's the perfect solution for numerous applications and is offered at a comparable price to traditional non-post-consumer recycled products!

 

We can help you personalize these marketing tools. Contact your HP Large Format Printing Materials Representative at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com.

* For additional product information, including technical specifications, visit HPLFMedia.com.

Monday, November 7, 2022
Wildlife photographer documents Croatia's unspoiled wilderness to preserve & protect

Croatia, known as the land of "1,000 islands", is a beautiful country the size of West Virginia with a rugged coastline, historic walled cities, and rich history. There is also an unspoiled natural side of Croatia, from rocky canyons to alpine mountains, pine-studded islands, and dense forests that contain some of Europe's most pristine natural habitats. Here you will find species such as the Ural owl, Golden eagle, elusive Brown bear, Wolf, and Lynx.

Wildlife photographer Wim van Passel was invited to produce a photo documentary to bring attention to the beauty and vulnerability of these unspoiled areas. Van Passel has been a successful commercial photographer for over 35 years and works with the Worldwide Fund (WWF), the world's leading conservation organization, donating over 10,000 images from over 65 trips to endangered wilderness areas worldwide.

Van Passel prints on HP Premium Instant-dry Gloss Photo Paper, which dries instantly, produces exceptional image quality on long-lasting prints that meet environmental objectives with an FSC®-certification. 

"HP Premium Instant-dry Gloss Photo Paper gives me the best quality results for exhibition," says van Passel, "After all these years of printing photographs for over 125 shows, I am confident of the quality of the print." 

Van Passel is currently seeking support for his next quest to conserve our natural environment with a trip to "The Other Side of Antarctica." You can help this noble artist by purchasing his stunning photographs and books through his "Timeless Moments" project or with your company sponsorship: http://www.tijdlozemomenten.nl.

Offer the professional's choice: HP Premium Instant-dry Gloss Photo Paper and learn about our other HP Photo papers. HP continues its sustainable efforts, and together with selfless artists like Wim van Passel and our partners, we can make a difference. Check out HPLFMedia.com, where you can search for products developed to reduce the impact on the environment by portfolio or certification.  

To learn more, or to order, contact your HP Large Format Media Specialist at 888-893-4668, online at HPLFMedia.com, or email info@HPLFMedia.com.

Sunday, October 30, 2022
Just 8 Fridays 'till Christmas—stock up now on HP Media

It's beginning to look a lot like … that's right, time to stock up on HP Media for the holiday demand!

The holidays come but once a year, and the time is upon us when retailers and businesses gear up for high demand. With shipping delays and shortages still happening, we encourage you to stock up now on print media for the holidays.

Your customers need media for holiday event signage and promotions, customized photo gifts, personalized gift wrap, window and wall graphics, and more.

Offer HP Large Format Print Media products:

Stock up now in preparation for the holiday demand.

For more information or to order, call us at 888-893-4668, visit us at HPLFMedia.com, or email info@HPLFMedia.com.

1 Product consists of PET fabric and coatings. 62% by weight of the product consists of recycled content. Base material fabric is made from 100% recycled resin.

2 Product consists of PET fabric and coatings. With liner attached, 72% by weight of the product consists of recycled content.

Tuesday, October 25, 2022
HP Artist Matte Canvas just got better ... and so did your print quality

Print providers, artists, and photographers put their heart and soul into their work and are looking for the best quality canvas to reflect this dedication to excellence. With that in mind, HP Artist Matte Canvas has been improved and is now a true artist’s canvas — an essential material for every studio.

HP Artist Matte Canvas has no OBAs (no optical brighteners),* so it will not yellow over time and is a heavier 2-over-1 weave. This improved natural white canvas is now compatible with the most popular topcoats in the market — an important feature for fine art reproduction.

HP Artist Matte Canvas will allow the most discerning artist or commercial printer to get more consistent, high-quality reproductions that can be stretched and mounted with ease at the same affordable price.

We invite you and your customers to try this enhanced canvas. Contact us to learn more at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com.

* No optical brighteners were apparent under Black Light Visual test performed by Brand Management Group Testing Lab, October 2022

Sunday, September 25, 2022
Class is back in session! Stock up on HP Media for Schools

Recent research has shown that printed educational materials generate significantly better learning outcomes.* Schools and universities are increasing their use of print in their curriculums, providing a huge opportunity for print providers. From instructional materials to administrative, fundraising, décor, and promotional activities, digital printing provides irreplaceable tools for learning.

Stock up on the HP media your educational customers need all year long.

The HP Large Format Print Media portfolio, offers a wide range of popular, cost-effective printing solutions that fit the needs and budgets of the education market.

  • Technical & Graphics — posters, instructional papers, booklets, forms for teaching and administrative needs.
  • Sign & Display — indoor and outdoor materials for signs and sports and event banners and displays.
  • PageWide — instructional materials needed in large quantities.
  • Décor — wallcovering and fabrics that comply with the strict health and safety requirements of the federal government while creating beautiful, exciting learning environments.

To learn more about this market opportunity, or to order, contact your HP Large Format Media Specialist at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com

*Grace, Alison. "New Research Identifies Benefits of Print." Intergraf.eu, 26 September 2019, https://www.intergraf.eu/communications/latest-news/item/210-new-research-identifies-benefits-of-print.

Sunday, September 11, 2022
5 High Margin Print Jobs that Grow Business

The high-quality imaging of digital printing is leveling the playing field for printers. Many basic large-format print jobs such as posters and banners are becoming commoditized, reducing profit margins. Specialty print applications still require a level of quality control and expertise and offer higher margins. Help your customers stand out and offer innovative, skilled, high-value solutions to grow their business and yours.

  1. Contour-cut Window Displays – a higher margin print job, especially with white ink on transparent vinyl. (HP Gloss Polymeric Overlaminate & HP Matte Polymeric Overlaminate)
  2. Fleet Graphics – partner with a vehicle wrapper and offer the full solution. (HP Optimal Gloss Air GRP)
  3. Wallcovering Panels for Retail – a high-demand application that is often outsourced.
    (HP Everyday Adhesive Matte Polypropylene, 3-in Core)
  4. Floor Graphics – one of the year’s most in-demand applications for health signage, retail, and public spaces. (HP Removable Adhesive Fabric and now our NEW HP Recycled1 Removable Adhesive Fabric are both slip-resistant and safe for floors.)
  5. Stretched Canvas – providing a finished product ready to hang gives customers added value. (HP Everyday Satin Canvas)

Print Service Providers need to base their business on skill and quality to stand out from the competition, charge more, and realize more profit.

Contact us to learn more about these market opportunities at 888-893-4668 or email info@HPLFMedia.com. Visit us at HPLFMedia.com. We’re here to help.

1 Product consists of PET fabric and coatings. With liner attached, 72% by weight of the product consists of recycled content.