Blog

Monday, May 29, 2023
Looking for great content tailored to the Print Industry?

Content marketing is at the heart of successful digital marketing for all businesses, large and small. It's becoming the best way to attract and convert customers by building trust and goodwill with engaging and valuable information. And it helps your business build online visibility and search engine optimization (SEO). Studies show blogging can increase traffic to your site and get your pages indexed by Google by a whopping 434% more often than sites without blogs! (Source: Business2Community) 

Content may be king, but it also takes time and resources. As a partner, you have access to a valuable cache of content targeted to the interests and needs of the print industry. Take advantage of this resource that can help you grow your business.
 
Check out our HP Support Hub, where you will find interesting content to re-brand and re-purpose. And we have other tools to help you reach your customers with effective email/blog campaigns, instructional videos, imagery, brochures, and more.

We can even customize these assets with your company contact information and logo. 
Best of all, these tools are available to you completely FREE!

 

Do you have all our HP Large Format Print Media products on your website? We can help with that too.
 
For questions or assistance, call us at
888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com.

Thursday, May 25, 2023
5 Cost-saving ideas for Large Format Printers
In today’s print environment, keeping an eye on production costs has never been more critical. HP PageWide Technology can help. Here are five tips to share with your customers to help them with cost efficiency:
1. Preview & draft modes
Be relentless in previewing work to avoid costly mistakes. Workflow automation software allows printers to identify errors before final printing, which can reduce costs by as much as 40%.*
2. Print faster 
HP PageWide Technology allows businesses to reach new levels of performance and productivity with its breakthrough printing speeds. 
3. Use less ink*
HP PageWide XL’s innovative print heads require a low level of pigment to print a page. The popular HP 20-lb Bond with ColorPRO Technology, 3-in Core has been tested and proven to produce up to 30% more color with up to 30% less ink*.
4. Save on energy
Super-efficient HP PageWide XL printers use up to 84% less energy than laser printers* because there is no fuser element to heat and fewer moving parts.
5. Choose more cost-effective, versatile media
HP PageWide XL printers are not just for technical documents. Users can print mixed outputs of CAD drawings, GIS maps, double-sided posters, and displays two to three times faster while saving on ink and environmental costs—prints are recyclable* and FSC®-certified (C115319)*.


PageWide allows your customers to print faster, with less energy, reduced environmental impact, and less cost. Check out our full portfolio of media products made for HP PageWide XL printers, including banners, bond, adhesive vinyl, and more.
For more information, contact us at 888-893-4668, HPLFMedia.com, or info@HPLFMedia.com.

* For additional product information, including technical specifications, visit HPLFMedia.com.
Sunday, May 7, 2023
Acclaimed Photographer Exhibits on HP Photo Paper for Europe's Travel Show

See the world in a day

Vakantiebeurs is one of the largest travel events in Europe, where you can see the world in a day. For the past 50 years, over 100,000 visitors have come to this international travel show to gain inspiration, discover new destinations, and find their next adventure.

Vakantiebeurs is the perfect place to showcase an exhibition of wildlife photographer Wim van Passel's stunning photos from his travels to the world's most remote and unspoiled areas. From the earth's driest desert to Iceland's landscape of fire and ice, van Passel has photographed the world's wildest environments to promote the conservation of these natural wonders.

HP Premium Instant-dry Gloss Photo Paper

Van Passel trusts printing his exhibition quality prints to HP Premium Instant-dry Gloss Photo Paper, which dries instantly, produces exceptional, long-lasting image quality and helps to meet environmental goals with an FSC®-certification (FSC-C115319). *

"After 125 photographic exhibitions, I trust the quality and consistency of printing on HP Premium Instant-dry Gloss Photo Paper," says Van Passel.

Profitable Niche Market
Fine art exhibitions and tradeshows can be a profitable niche for Print Service Providers and a good source of repeat business with changing displays.

You can see more of van Passel's stunning photos at next year's Vakantiebeurs or on his Timeless Moments website: www.tijdlozemomenten.nl/. He donates all his images to World Wildlife Fund (WWF), an international organization devoted to wilderness preservation. He depends on sponsorships to continue his efforts to protect our natural environment.

Your customers can trust HP Photo Paper. Offer them the professionals' choice: HP Premium Instant-dry Gloss Photo Paper, and learn about other HP Photo papers. Contact your HP Large Format Media Specialist at 888-893-4668, or visit HPLFMedia.com or info@HPLFMedia.com.

* For additional product information, including technical specifications, visit HPLFMedia.com.

Tuesday, March 14, 2023
Print shop finds profitable opportunity with customizable furniture

Styleways finds new print opportunities 
Styleways GmbH, a leading print service provider in Dresden, Germany, has found a new and profitable niche in customized furnishings. In a world that is becoming increasingly personalized, digitally printed interior décor items: wall art, fabrics, and more are a rapidly growing trend creating a huge new market for printers. Styleways has taken the trend one step further with their custom-printed adhesive fabric for furniture. The business has been so good they opened the
online store: Arcondo, where customers can upload their own designs.

HP Removable Adhesive Fabric - repositionable with no residue 
Sylvia Bennewitz, Managing Director, said they started printing adhesive fabric for furniture with an adhesive product that did not allow removability, became permanent after six months, and left the furniture damaged. Then they found HP Removable Adhesive Fabric and were impressed with the print quality, durability, and removable adhesive, which allowed the fabric to be removed and repositioned without damage or residue.

“Another great advantage of HP Removable Adhesive Fabric has been savings on installation," says Sylvia. “It's so easy to install, needs no water or liquid adhesives, and can be repositioned over and over. We have found that other products lost their adhesive after being removed a few times.” 

She also noted that HP Removable Adhesive Fabric doesn’t crease like other adhesive products they’ve tried. And it’s REACH compliant, which meets their customer’s environmental and safety objectives.

Offer the product perfect for a multitude of applications 
Sylvia sees
their new online shop expanding into graphics for shelving, kitchen cabinets, mailboxes, glass, floors, and more. With HP Removable Adhesive Fabric, Styleways has been able to differentiate itself from the competition while finding new revenue streams.

For more information, contact us at
888-893-4668, HPLFMedia.com, or email info@globalbmg.com.

Sunday, February 5, 2023
Are you offering the full line of HP Media on your website?

What are you waiting for? 
You can add our entire HP Large Format Print Media portfolio of high-quality printing materials to your website with no risk, minimal effort, and no cost to you. There are no minimums, and we will drop ship products to you with no fees.

Need help? 
We can provide you with written descriptions and images to help make it easy for you to upload to your website. We can even help you market them with downloadable data sheets, email blasts, videos, and other marketing assets. Check out the
HP Support Hub.

Increase your offerings and increase your profits!  
Offer these innovative products with the HP guarantee of quality compatible with all print technologies and endless applications.

Contact your Sales Representative for assistance at 888-893-4668, HPLFMedia.com, or email info@globalbmg.com.

Sunday, January 29, 2023
NEW! HP Production Matte Canvas The low-cost canvas solution

The market for custom wall art is continuing to grow! Online canvas print e-stores are exploding. Consumers and businesses have come to expect the ability to personalize their décor with their own art, brand messages, and photos. And younger buyers want to document their experiences visually.

This competitive market demands price performance, and the new HP Production Matte Canvas is the perfect affordable solution. 
 
HP Production Matte Canvas is a quality, 2-over-1 weave that prints sharp detail and accurate color at a low cost. This bright white polyester canvas base has a slightly textured matte finish. It can be top-coated with a wide variety of popular liquid laminates. And for your growing number of environmentally-conscious customers—this canvas is REACH compliant. *

To order this cost-effective production canvas, call us at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com.

* For additional product information including technical specifications, visit HPLFMedia.com.

Monday, January 2, 2023
2023: 6 Must-Know Printing Trends & Opportunities

After a challenging 2022, analysts predict the print market is poised to experience remarkable growth in 2023, with digital printing growing at an average of 10% annually. Approximately 25,000 companies in America are specialists in commercial printing, generating $900 billion a year, * proving that the print industry holds many opportunities. 

INCREASE IN HIGH-MARGIN JOBS

Publication work has declined, but signage, graphics, and display jobs, often with special effects and finishes, will experience growth. This year, HP introduced a line of affordable vinyl products with its HP Prime Vinyl portfolio and the innovative new HP Removable Adhesive Fabric, the one product for many sign and display applications.

DIVERSIFICATION

PSPs are widening the variety of products and services they offer, such as design and digital marketing services.

PERSONALIZATION

Variable data printing provides the ability to personalize decals, signs, promotional material, and more. Watch and share this video to learn more about printing with variable data. 

GREEN GROWTH

Consumers increasingly prefer to do business with environmentally aware brands. HP introduced HP Recycled* Removable Adhesive Fabric and HP Recycled* Satin Canvas to provide sustainable media options.

WEB-TO-PRINT PORTALS

Online ordering is now the norm. More PSPs are offering print products via online storefronts, allowing them to pursue business beyond their local geographic area, and print-on-demand provides new services and profitability. 

DIRECT MAIL

Creative printed advertising cuts through the crowded online marketplace and works in conjunction with digital efforts. 

HP will continue to develop printing materials that fit your customers’ needs and help you profit from these trends.

We look forward to an exciting 2023, and together we will work to solve problems, navigate these changing times, and create a profitable new year.

Visit HPLFMedia.com, contact us for questions, or to order, call 888-893-4668 or email info@HPLFMedia.com.

* https://linchpinseo.com/trends-commercial-printing-industry-outlook/#top-10-trends-in-commercial-printing-for-2023

* For additional product information, including technical specifications, visit HPLFMedia.com

Sunday, December 18, 2022
Happy Holidays from BMG!

We hope you have a wonderful holiday season!

Brand Management Group’s office and warehouses will be closed on the following dates:

  • Monday, December 26 
  • Monday, January 2
  • Closing early Friday, December 23 & 30 at 4:30 PM

If you need to place orders for HP, Marabu, JM, and KODAK products, BMG sales representatives are here to help, so please call us at 888-893-4668 before 4:30 PM Friday, December 23 Friday, December 30. Visit us atGlobalBMG.com

 

We are grateful for our partnership and look forward to a prosperous 2023! Wishing you the best this holiday season! 

 

Your friends at Brand Management Group

Monday, December 12, 2022
2022 Year in Review: New Product Round Up

Like so many industries, the printing business is in a time of transition. Developing technologies and changing business environments can bring challenges but also opportunities.

HP is turning great ideas into great products that respond to the changing market needs of the printing industry.

This year, HP introduced the following unique, state-of-the-art products:

  • HP Recycled* Removable Adhesive Fabricthis REACH-compliant, repositionable adhesive fabric is made with recycled water bottles* and coating materials. 
  • HP Prime Line of Adhesive Vinyl, Banner & Printable Laminates– is now available for resale to our channel partners. This high-volume, economically priced media will help drive traffic to your website and capture additional high-margin market share.
  • HP Artist Matte Canvas- this improved natural white canvas has no OBAs (optical brighteners), * so it will not yellow over time and is a heavier 2-over-1 weave. It is now compatible with the most popular topcoats in the market — an important feature for fine art reproduction.

Are you offering your customers the latest, cutting-edge printing materials from HP? Order today!

Need assistance marketing these products? We can help. Contact your HP Large Format Media Specialist at 888-893-4668, HPLFMedia.com, or email info@HPLFMedia.com.

We look forward to a great 2023 and a continued successful partnership.

* For additional product information, including technical specifications, visit HPLFMedia.com

Thursday, November 17, 2022
BMG closed for Thanksgiving: Thurs, Nov. 24 & Friday, Nov. 25

In honor of Thanksgiving, the BMG office and warehouses will be closed:

  • Thursday, Nov. 24, & Friday, Nov. 25, reopening Monday, Nov. 28.

If you need to place orders for HP, Vescom, Marabu, JM Wallcovering, and KODAK products this week, BMG sales representatives are here to help, so please call us by the end of the day Wednesday, Nov. 24.

We hope you have a fun and safe holiday. Happy Thanksgiving!

To order, call us at 888-893-4668 or visit us at: globalBMG.com.