Blog posts tagged with '#largeformatmedia #largeformatprinting #'

Tuesday, June 21, 2022
4 Tips to Increase Online Print Sales

Increasing online sales should be a top goal for print providers and resellers alike, but it’s a little like shooting a hole in one – it looks easier than it is. According to a study by Forrester, 71% of consumers begin their buyer’s journey with the search bar, so it’s important to build an online store in a way that matches search engine standards.*

Here are 4 simple tips for novice web developers:

1.  Optimize product listings

Product listings are the most important pieces of content on your web page. It's where users learn about your product and decide to buy. Use product descriptions that double as keywords for search engine ranking but don't overstuff your page, as this is a frowned-upon practice known as keyword stuffing. Write unique product descriptions for each product as search engines hate duplicate content.


2.  Create SEO with relevant, interesting content

Another way to include keywords on your site is longer content format such as landing pages, blogs, and case studies. Include articles that cover helpful industry and technical information so Google will find answers to user questions on your page. If you include photos or images, rename them with relevant keywords in the file name so the image will also rank.


3.  Promote your site

Invest in Google ads to send interested customers to your site. Although social media doesn’t help with search engine ranking, it can still help to drive traffic and create an online community where you can interact with your customers and build loyalty.


4.  Use web analytics and search console

Get insights on how your users interact with your website with the free Google Analytics tool, including which page generates the most signups, link clicks, customer demographics, and more. Google Search Console can help monitor the keywords your pages are ranking for and alert you for technical errors on your page.


Our recent Google Analytics report revealed our top-searched products:

  1. HP Everyday Satin Photo Paper
  2. HP Prime Gloss Air GP
  3. HP Production Satin Poster Paper
  4. HP Optimal Gloss Air GRP
  5. HP Super Heavyweight Plus Matte Paper

    Our top industry keywords:
    1. Photo paper
    2. HP vinyl
    3. HP wallpaper
    4. Printable canvas paper

Need help getting HP Large Format Media products added to your website? Visit our Support Hub for product descriptions, blog articles, videos, and other marketing assets to share. Or contact us for assistance at, or email

* Source: "Why Search + Social = Success For Brands" Forrester Research, Inc., April 2016

Monday, January 20, 2020
Healthcare facilities are learning print graphics are just what the doctor ordered

Value-based reimbursement is the new payment model for medical services that is gradually replacing traditional fee-for-service with the goal to cut rising costs by putting quality above quantity. Medical facilities are competing for business, which increases the importance of the patient experience. Healthcare organizations are realizing they can improve patient satisfaction with the use of printed visuals in unique ways to engage and educate patients and visitors, assist with wayfinding, branding, and create a less clinical and more relaxing environment.  

From display graphics and customized wallcovering to elevator wraps and window graphics, the healthcare market is a growth segment that could explode exponentially over the next few years for print service providers.

HP offers a full range of digital print solutions for the healthcare market including:

  • Banner & Sign Materials—Water-based HP Latex ink and media meet some of the world's most rigorous standards for low chemical emissions into indoor air.
  • Self-adhesive Materials—HP offers self-adhesive media that complies with high health requirements and is REACH compliant*—a regulation adopted to improve the protection of human health and the environment.
  • Decor Materials—Odorless, printable wallcovering is certified environmentally safe for use in hospitals and other sensitive environments and is Type II Compliant for tough durability in a climate subject to intense wear and tear.
  • Fine Art Paper & Photo Materials—All products deliver vivid, high-quality prints and offer excellent price-to-performance ratios.

To learn more about how our printing solutions can help you or your customer break into this expanding market, visit us at our Healthcare Solutions page.

For additional product information including technical specifications, visit

Tuesday, January 7, 2020
New HP Media of 2019 connected innovation and production

With advancements in technology, global printing markets are changing. You and your customers know that to thrive in today’s market, you must incorporate inventiveness and technology into all aspects of your business. HP believes in a culture of continuous reinvention, where innovation is part of our business strategy, our partnerships, and the high-quality products we create.

In 2019 we introduced several unique, state-of-the-art products, showcased them at trailblazing events and continued to create opportunity and growth for the large format print industry. A few take-aways from 2019 for HP Large Format Print Media include:

  • HP Recycled Satin Canvas was awarded the Bronze Stevie for Innovation of the Year by the American Business Awards organization. This ground-breaking product is made from 100% recycled water bottles! *
  • HP goes to Coachella. HP’s focus on cutting-edge technology was on display at the high-profile music and art festival where fans were able to create custom, sustainable backpacks using HP Latex 365 printers at the "Inspired Ink" station. The ability to print custom, on-demand products is the future for digital printing.
  • HP Foldable Durable Synthetic Banner is introduced. This lightweight banner material is engineered with DuPont™ Tyvek® and can be folded and easily transported for tear-resistant, water-resistant, foldable maps, banners, and posters that can be grommeted and stitched.
  • launched its Eco Solutions Page so customers can search for sustainable media by environmental certification, media type, or application. The growth rates of green market segments are outpacing conventional segments in most industries including printing.
  • COMING SOON – HP Removable Adhesive Fabric

HP will continue to stay on top of industry changes and together with you, our partners, will continue to pursue new and exciting market opportunities in 2020.

* For additional product information including technical specifications, visit

Wednesday, December 11, 2019
Profitable Printing Trends for 2020

2020 is fast approaching and it promises to be an exciting time for the printing industry. Experts predict a renaissance for the small printer due to innovations in workflow and technology that drive growth and productivity. Despite a move to paperless offices, print remains a critical part of business with an increased emphasis on security and a cloud-based service approach.

A few of 2020’s future growth areas in the large format print industry:

  • Increased Personalization: New software programs are making it easier to use variable data to personalize each printed piece with unique information from a spreadsheet or database.
  • Sustainable Printing is Here to Stay: Consumers are demanding sustainable practices and printers are realizing they can go green and still be profitable.
  • Printing On-the-Go: Technological advancements make it possible for printing companies to offer their services in a variety of ways, as well as expand their product portfolio, including printing-on-the-go, which allows customers to order prints from their smartphones or laptops.
  • Greater Demand for Security: Customers print documents that contain sensitive information and an increase in sophisticated hacking creates a greater need for security.
  • The Rise of Digital Printing: As the demand for customization and on-demand printing continues to grow, offset printing will become less valuable and printers will need to jump on the digital printing bandwagon. High-speed production environments, such as PageWide Technology, provide powerful capabilities.

These trends of progressive technologies and creative methods offer opportunities to meet customer demands and cut costs, helping businesses thrive in today’s economy. HP Large Format Media provides you and your customers with products and support to help you profit from these trends.

Check out our Eco Solutions Page for a variety of sustainable products, watch this video to learn more about printing with Variable Data, learn more about secure printing at HP Print Security and check out more innovative media for PageWide high-production printing and other media solutions with free shipping at

You can also download our marketing assets, or we can help you customize email templates and videos with your logo and company contact information. Visit the HP Support Hub, located at

Watch the video here.