5 tips to help PSPs enter the Digital Decor Market

5 tips to help PSPs enter the Digital Decor Market

The digital decor market was valued at $18.9 billion in 2018* and was forecast to grow 5% annually until 2023, providing a huge market opportunity for the print industry. In the current COVID-19 climate, PSPs need to look for alternative opportunities and revenue streams. Here are a few tips to help you or your customers take steps to enter this new market. 

  1. Create an on-demand website

Work with a web designer to create a website that allows people to create, upload and print personalized content on-demand.

  1. Automate the design and print process with our HP Wallart Suite

This easy and innovative web-to-print software allows printers to manage everything from design, to order information in real-time online. The software comes with four free decoration web apps (wallcovering, canvas, wall decals and posters) and is free to HP Latex printer owners. All you need is your serial number.

  1. Offer digital decor printing to your existing customers first, before branching into new markets

If your bread and butter niche is architects and engineers, offer wall murals, decals, custom canvas art and show how they can enhance their office space and promote their product or service through digital decor.

  1. Partner with an Interior Designer

Interior Design firms are creating more personalized environments and looking to print everything from curtains, pillows, wallcovering and more.

  1. Create a portfolio of examples

For samples and other marketing collateral, you can download assets from our HP Support Hub or we can help customize them with your logo and company contact information. 


Find print media for interior decoration all in one place on our web page: Decor Solutions including:

Watch for our Digital Decor Webinar Series this month to learn more about decor opportunities. Session II will be with renowned designer, Robin Spronglearn how he transformed his business from essentially a one-man-show, into a thriving, award-winning firm that is expanding worldwide.


To learn more, or to order, contact your HP Large Format Media Specialist at 888-893-4668, HPLFMedia.com or email info@globalbmg.com.


* https://www.smithers.com/resources/2018/oct/trends-that-are-helping-to-grow-the-decor-print

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