After a challenging 2022, analysts predict the print market is poised to experience remarkable growth in 2023, with digital printing growing at an average of 10% annually. Approximately 25,000 companies in America are specialists in commercial printing, generating $900 billion a year, * proving that the print industry holds many opportunities.
INCREASE IN HIGH-MARGIN JOBS
Publication work has declined, but signage, graphics, and display jobs, often with special effects and finishes, will experience growth. This year, HP introduced a line of affordable vinyl products with its HP Prime Vinyl portfolio and the innovative new HP Removable Adhesive Fabric, the one product for many sign and display applications.
PSPs are widening the variety of products and services they offer, such as design and digital marketing services.
Variable data printing provides the ability to personalize decals, signs, promotional material, and more. Watch and share this video to learn more about printing with variable data.
Consumers increasingly prefer to do business with environmentally aware brands. HP introduced HP Recycled* Removable Adhesive Fabric and HP Recycled* Satin Canvas to provide sustainable media options.
Online ordering is now the norm. More PSPs are offering print products via online storefronts, allowing them to pursue business beyond their local geographic area, and print-on-demand provides new services and profitability.
Creative printed advertising cuts through the crowded online marketplace and works in conjunction with digital efforts.
HP will continue to develop printing materials that fit your customers’ needs and help you profit from these trends.
We look forward to an exciting 2023, and together we will work to solve problems, navigate these changing times, and create a profitable new year.
* For additional product information, including technical specifications, visit HPLFMedia.com