HP’s focus on innovation and cutting-edge technology was on display at Coachella, the high-profile music and arts festival that takes place in the California desert every year. Technology and music increasingly go together, and the trailblazing music event was the perfect place to allow people to get inspired, educate and express themselves with HP technology.
Festivalgoers were amazed by HP’s 11,000-square-foot geodesic dome which projected the 360-degree film Underwater, set to music by electronic dance music trio, RÜFÜS DU SOL. The fans were also encouraged to express their creativity in the colorful, psychedelic HP lounge that emphasized interactivity; attendees took selfies and manipulated the images by moving their bodies. In addition, fans were able to create custom, sustainable backpacks using HP Latex 365 printers at the "Inspired Ink" station.
The ability to print custom, on-demand products is the future for digital printing and HP is in the lead with innovative new technology and products. Digital fabric printing remains one of the fastest growing segments in the print industry, with the worldwide market expected to reach $3,943 million by 2022. *
Stay on the forefront of printing trends and consider this new market with the potential for substantial profit. Check out HP’s innovative large format fabric offerings:
• HP Light Fabric - offer custom work with this economically priced knitted polyester fabric that is flame-resistant, REACH compliant and OEKO-tex® certified. **
• HP Durable Backlit Fabric - create high-impact displays with this recyclable, REACH-compliant material.
• Coming soon – HP Removable Adhesive Fabric
Watch the video HERE.
Check out other HP Large Format Printing Materials that deliver vivid, high-quality prints and offer excellent price-to-performance ratios at HPLFMedia.com. To order, or for questions and assistance, contact your HP Large Format Media Specialist at 888-893-4668, or email info@HPLFMedia.com.
** For additional product information including technical specifications, visit HPLFMedia.com.